The Local SEO Playbook
Everything you need to rank higher on Google Maps. Written for business owners, not SEO agencies.
5 Local SEO Myths Costing You Customers in 2026
The five most common local SEO beliefs that aren't true in 2026 — citations as a magic bullet, keyword stuffing, the 'set and forget' GBP, and more. What to do instead.
Local SEO in June 2026: What Changed and What It Means
A monthly recap of meaningful changes in Google Maps, GBP, and local search behaviour. June 2026: AI Overviews, GBP service category updates, and the slow death of citation-only SEO.
What the Google Map Pack Actually Is — And How to Get In It
The Map Pack is the box of three local results that appears at the top of most local searches. Here's what it is, who gets in, and how long it takes.
Why Your Google Maps Ranking Changes Depending on Where Someone Searches From
Maps rankings are calculated per searcher, per location. The implications for service-area businesses are bigger than most owners realise.
What Is a Geo-Grid Scan? (And What It's Actually Telling You About Your Rankings)
A geo-grid scan tracks your Google Maps ranking from dozens of locations across your service area. Here's how to read one and what to do with the data.
How Google Ranks Local Businesses in 2026 (Complete Guide)
Google ranks local businesses on 3 signals: Relevance, Distance, Prominence. What each one means, which you can fix, and the moves that close your biggest gap.
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