Author
Eva Innes
Content lead at Little Nudge. Writes about review collection, customer psychology, and the practical playbooks behind getting more 5-star reviews.
What I write about
I cover the practical, tactical side of review collection: timing, scripts, channel choice, follow-up sequences, response templates, and the customer psychology that makes any of it work. If a post is about how to do something specific with reviews, it's probably mine.
Rowan handles the local SEO strategy and opinion pieces. I focus on the playbooks — the templates, sequences, and case studies that businesses can pick up on a Monday and have running by Friday.
Recent posts
- The Project Closeout Ritual: When & How to Ask for Reviews on Big-Ticket Jobs
- Local SEO for HVAC Contractors: How to Win Maps in Heating and Cooling Season
- The Contractor's Trust Paradox: Why Homeowners Leave Reviews AFTER Major Projects (Not During)
- Local SEO in June 2026: What Changed and What It Means
- Do Review Requests Count as Solicitation? (The Legal Answer)
- How Lawyers Can Ask for Reviews Without Breaking Confidentiality
- The Lawyer's Content Trap: Using Client Stories and Reviews as Your #1 Lead Source
- Gym Members Leave Bad Reviews Because of Expectations, Not Service. Here's the Real Reason.
- Vertical-Specific Review Request Strategy: Fitness Edition
- Local SEO for Builders: The Complete Google Maps Ranking Guide
- The Gym Owner's Problem: Why Personal Training Clients Never Leave Reviews (And How to Fix It)
- Local SEO for Electricians: How to Win Google Maps in Your Service Area
+ 46 more posts in the archive.
See all postsTry Little Nudge
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