Author
Eva Innes
Content lead at Little Nudge. Writes about review collection, customer psychology, and the practical playbooks behind getting more 5-star reviews.
What I write about
I cover the practical, tactical side of review collection: timing, scripts, channel choice, follow-up sequences, response templates, and the customer psychology that makes any of it work. If a post is about how to do something specific with reviews, it's probably mine.
Rowan handles the local SEO strategy and opinion pieces. I focus on the playbooks — the templates, sequences, and case studies that businesses can pick up on a Monday and have running by Friday.
Recent posts
- Benchmark Your Velocity: The 3-Month Review Analysis That Most Owners Never Do
- What the Google Map Pack Actually Is — And How to Get In It
- The Quiet Killer: Why Low Review Velocity Costs You More Than Low Review Count
- Why Your Google Maps Ranking Changes Depending on Where Someone Searches From
- What Actually Makes People READ Your Google Reviews? (Not What You Think)
- 15 Different Review Response Angles You Can Rotate (Stop Copy-Pasting the Same Reply)
- What Is a Geo-Grid Scan? (And What It's Actually Telling You About Your Rankings)
- The 'Behind-the-Scenes' Strategy: How to Use Google Reviews to Humanise Your Brand
- Average Google Rating by Industry: 2026 Benchmarks
- The Reputation Recovery Blueprint: 6 Steps to Fix a Damaged Google Review Profile
- The Dentist Who Turned 2-Star Reviews into a Competitive Advantage
- Zapier + Google Forms + Gmail: The DIY Review Request Funnel
+ 22 more posts in the archive.
See all postsTry Little Nudge free
14-day free trial. No credit card. Set up in 5 minutes.