Author
Eva Innes
Content lead at Little Nudge. Writes about review collection, customer psychology, and the practical playbooks behind getting more 5-star reviews.
What I write about
I cover the practical, tactical side of review collection: timing, scripts, channel choice, follow-up sequences, response templates, and the customer psychology that makes any of it work. If a post is about how to do something specific with reviews, it's probably mine.
Rowan handles the local SEO strategy and opinion pieces. I focus on the playbooks — the templates, sequences, and case studies that businesses can pick up on a Monday and have running by Friday.
Recent posts
- The Quality Control Checklist: 8 Things to Fix Before You Ask for Reviews
- The Dentist's Reputation Defence System: Pre-Empting Bad Reviews Before They Happen
- The Busy Season Playbook — Automating Reviews When You Have Zero Time
- The Seasonal Business Paradox — Why Summer Revenue Doesn't Translate to Summer Reviews
- QR Codes, iPad Stations, and Subtle Asks: The In-Store Review Request Playbook
- The Café Culture Play: Turning Walk-In Customers Into Long-Term Review Advocates
- 7 Compliments Customers Leave in Salon Reviews (And What They Actually Mean)
- The Beauty Industry's Review Sweet Spot: Photos, Specificity, and Cross-Posting
- The Salon Owner Who Cracked the Code: 4.9 Stars with 200+ Reviews
- Your Auto Service Team's Review Training (3-Minute Version)
- The Maintenance Reminder Loop: Turning Routine Service Into Review Generation
- The Auto Repair Shop's 12-Month Review Machine
+ 65 more posts in the archive.
See all postsTry Little Nudge
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